A
Station Transformed…
Titus and
scores of Louisiana viewers are raving about RTNDA’s Ultimate
Newscast Makeover project. Working with RTNDA’s Region 6
Representative, Chip Mahaney, The Coaching Company recently teamed
up with set designer FX Group, graphics designer VDO and Stephen
Arnold Music to totally rebrand this year’s winner, KTVE
in Monroe. KTVE’s new strategy, new set, new graphics, and
new music debuted March 30, the same day its morgue, well, died.
Just completing
its second year, UNMO’s goal is to radically improve the
news showcasing of a needy television station – entirely
gratis -- and to share an inside look at the makeover process
with convention participants. The group presented the story of
KTVE’s transformation on April 29th in Las Vegas.
New to the
team this year, The Coaching Company’s Dennis
Kendall also kicked in more than 20 on-site days of Total
Station Coaching, including strategy, content and performance
coaching, and steady guidance through rehearsals and launch.
“We
could not have done this makeover without The Coaching Company.
Their wisdom, expertise and, most importantly, their ability to
unite our crews and talent as a team was so powerful and so appreciated.
“ – Rachel Goad, KTVE Morning Anchor
But Rachel,
who appears on our Home Page, was understandably
most pleased with FX Group’s refreshed set, for which TCC
provided design consultation.
“It
has exceeded all my expectations! As a producer and anchor, I
love it because it allows so many new opportunities for camera
shots and interaction. The new weather center has really added
a fresh venue. Ayna [KTVE’s morning meteorologist] and I
can now interact at different locations to create variety and
tell stories better -- keeping our viewers awake and interested.”
…And
Lessons Learned
If you missed
the Vegas presentation, you can purchase the session tapes or
order the documentary produced by Chip Mahaney at rtnda.org. But
if you’re thinking about a massive makeover or even a minor
refresh, there are lessons to be learned from the UNMO experience
at KTVE:
