Weathercast
ownership for anchors begins with mastery of fundamentals. Regardless
of their level of experience and skill, weathercasters and their
managers need to be uncompromising when it comes to these things:
Appearance
and body language.
How
the voice works and how to use it most effectively.
Knowing
the science of forecasting and how to express it in everyday
language.
Knowing
the technology expertly.
Knowing
the market completely, both its geography and history.
Beyond these
fundamentals, personality flows from a weathercaster’s ability
to tell simple stories with pictures, and to know those stories
and pictures well enough to smoothly transition between chapters.
The Coaching
Company helps weather anchors tell stories powerfully and authentically
in ways that define your brand and demand viewer attention.
How do weather anchors respond to our recommendations? Sample
some of their letters in Client
Comments.
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