The Coaching Company offers a comprehensive service for stations who want to transform their brands or build new ones from scratch. In the same way systems integrators implement turnkey technical systems, The Coaching Company designs and implements turnkey branding systems. In a Total Station ReBrand, we:

Create the brand
Devise a richly detailed news branding strategy
Invigorate or create key promotable elements that support the brand

Design the brand
Design and integrate set, graphics and music

Build the brand
Coach news managers on daily content planning
Coach producers, anchors and reporters on newsgathering, writing, package construction and presentation
Coach anchors on individual and team performance, plus visual image

Launch the brand
Train and rehearse all staffers to use the new elements effectively

Promote the brand
Coach the promotion staff to reinforce the brand through on-air promotion