Producers
not only make or break your talent’s on-air performances.
Most importantly, they reinforce your station’s brand daily
in the way they write, edit and assemble their newscasts.
Working with
other news managers, The Coaching Company coaches your entire
producer staff in three principal areas:
Elemental
storytelling. Powerful producers resist the temptation to categorize
stories in familiar terms like VO/SOT or package, and instead
break stories down into understandable elements told sequentially.
Visual
bias. Television is a visual medium where video tyrannizes audio
at every turn. The best producers transform even the most mundane
items into compelling stories by the visual images they create.
Emotional
flow. Great producers have a sense of the rhythm of their newscasts
taken as a whole. They orchestrate the elements inside each
newscast to support their anchors’ authentic delivery
and interaction.
Customer
advocacy. The most perceptive producers constantly assess how
viewers will react to their stories emotionally and intellectually,
and tend to produce their newscasts as a viewer service rather
than a television product.
