The Coaching Company | Newspaper Reporters

With convergence looming large, many Coaching Company clients have entered into relationships with local newspapers. We believe it’s a healthy experiment for both organizations. Newspapers benefit from their reporters having a face as well as a byline in the community. Television stations benefit from the newspaper industry’s long suit: depth of coverage.

As you might expect, our curriculum for coaching on-air performance in newspaper reporters leans heavily on the basics, including appropriate casual business appearance in hair, makeup and wardrobes, vocal variety and emphasis, movement and body language, and the brevity the video medium itself.

Beyond the fundamentals, The Coaching Company coaches newspaper reporters to evolve their roles from reporters to experts. We establish systems for television anchor teams to prepare their interviews with them to ensure they say what they know comfortably and authentically.