Newscast
ownership for anchors begins with mastery of fundamentals. Regardless
of their level of experience and skill, anchors and their managers
need to be uncompromising when it comes to these things:
Appearance
and body language.
How
the voice works and how to use it most effectively.
Daily
preparation that ensures they know what’s in their newscast
and what deserves emphasis or comment in the copy.
Knowing
enough about stories to interact intelligently about them with
their colleagues.
Beyond these fundamentals, personality is important
because it is the essential quality that moves an anchor beyond
generic performance. News directors can fill dumpsters with tapes
of fundamentally sound talent – people who look good and
sound good and emphasize all the right words.
However, the talent who really stand out –
and who get the best jobs – are the ones who learn to perform
in a way that is authentic, and therefore unique, to them. The
Coaching Company coaches anchors to be themselves in ways that
define your brand and demand viewer attention.
How do news anchors respond to our recommendations? Sample some
of their reactions in Client
Comments.
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