Most general managers we partner with come from sales backgrounds, and most of them confess a feeling of helplessness when it comes to supporting their news directors beyond fulfilling the needs of the station and its ownership.

Apart from their obvious leadership roles, The Coaching Company coaches General managers to leverage their experience in client advocacy and their knowledge of the community to become the voice of the viewer. We encourage them to watch their newscasts frequently and to engage their news directors regularly on how viewers may have reacted to what they saw.

We also coach General Managers on the benefits of being physically present in the newsroom throughout the day, not as a manager or coach, but as a raving fan. We encourage them to engage news staffers personally and to praise them specifically on jobs well done and victories won.

How do mangers respond to our coaching? Sample some of their reactions along with other client comments.