Over the past 20 years, The Coaching Company has coached hundreds
of content managers with all levels of skill and experience.
Assignment
managers are not only the heartbeat of your newsroom, they are
the heartbeat of your entire television station. Day to day, nearly
everything that is said and promoted has in some way been shaped
by their stewardship.
Working with
other news managers, The Coaching Company coaches your entire
assignment desk staff in two principal areas:
Enterprise
reporting. Original content is the key to differentiating your
newscasts from each other and your station from the competition.
The best assignment managers reinforce your station’s
brand consistently and constantly.
Story
management. It isn’t enough to simply assign great stories.
The best assignment managers coach reporters and videographers
while they’re in the field to ensure the right story is
covered with the right focus in the right format.
Find more
specific recommendations for assignment managers in Dennis
Kendall’s article, The Ultimate Assignment Desk Makeover
in Talking Out
Loud.
Learn
more about The Coaching Company’s assignment manager coaching
as a part of its Total Station
Coaching curriculum.
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