In today's competitive blur of graphics, sets and high tech, the
one thing that still distinguishes your news from your competitors
is your team of on-air personalities. They are your most important
investment, the embodiment of your station's commitment and brand.
Over the past 20 years, The Coaching Company has
coached thousands of news, weather and sports anchors with all
levels of skill and experience, from brand newbies to market legends
to 800-pound network gorillas.
The rules are the same at every level. Great anchors
are nearly always a compelling blend of two major components,
ownership and personality:
Ownership
of content, and ownership of their relationships with colleagues
and viewers.
Personality
that comes across in a way that is powerfully and genuinely
their own.
So, we go beyond appearance and posture, breathing
and voice, movement and gestures, and tosses and interaction.
We don’t coach cookie cutter delivery styles. The Coaching
Company helps anchors be themselves in ways that define your brand
and demand viewer attention.
How do anchors respond to our recommendations?
Sample some of their reactions in Client
Comments.
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