SHUT UP AND READ
19/10/11 11:01
In a recent New York Times column, David Brooks describes seventy-something Philip Leakey as gripped by the sort of “compulsive curiosity” that causes a baby to take something that doesn’t make sense and “become instantly absorbed; using all her abilities -- taste, smell, force -- to figure out how it fits in with the world.”
I wish we could describe more anchors that way. We know talent who are as experienced and polished as any professional on earth. They know how to dress and they know how to move. Their voices are perfectly modulated. They are warm and witty in the cross-talk. They are, in fact, everything you could possibly want on-the-air -- except curious. And I just don’t mean politely curious, which is the kind of curiosity showcased in the sanitized, premeditated anchor/reporter exchanges that pepper many newscasts. I mean I-really-need-to-know-and-I-won’t-stop-until-I-get-an-answer curious. I mean getting-to-the-truth-of-this-is-more-important-than-making-sure-everyone-looks-good curious. I mean a need -to-know that’s forceful enough to trump almost every other imperative we assign to the production of newscasts.
So how does this happen? Why have so many of our anchors -- and the newscasts they serve -- lost their get-to-the-bottom-of-things mojo? Systemically, it is an unintended consequence of a marriage between our mastery of technology and our fear of failure. Driven to manage unpredictability and minimize mistakes, we have mastered the art of preproducing and premeditating almost everything, including the questions we ask.
DON’T THINK, DON’T ASKHaving done all of their thinking for them before the newscast, we make it possible for talent to perform without doing much thinking during the newscast. In fact, we discourage it, because we don’t want their real attention -- and the spontaneity that could ensue -- to lead to something terrifying and tragic like a reduced story count. Or we don’t want to risk someone asking a question we can’t guarantee the reporter already knows how to answer. Or we simply don’t trust the anchor’s ability to think and respond appropriately. Or the robotics -- and the people that run them -- just can’t handle anything that’s not already programmed into the system. And so on.
Whatever the reason, when a newscast is not driven by curiosity and the real questions it inspires -- by the need to know more and to understand better -- it becomes an exercise in style instead of substance. It has no soul. And a newscast without soul is easy to ignore, no matter how good the anchors might look might look and how perfect they might sound. They begin to look and sound just like all the other beautiful people with the soothing voices -- the ones doing all those other newscasts that look and sound like yours. It’s all pleasant enough to watch when I have the time. but it’s seldom truly compelling. It simply lacks the force and the life that animates people when they are driven to know and understand -- and will not be denied until they do.
Just like that baby.
Additional thoughts? Questions? Email me at bnash@coachingcompany.com or give us a call at
214-520-2000. We’re always happy to do anything we can to help you help your team do extraordinary work.
Barry Nash, Head Coach
I wish we could describe more anchors that way. We know talent who are as experienced and polished as any professional on earth. They know how to dress and they know how to move. Their voices are perfectly modulated. They are warm and witty in the cross-talk. They are, in fact, everything you could possibly want on-the-air -- except curious. And I just don’t mean politely curious, which is the kind of curiosity showcased in the sanitized, premeditated anchor/reporter exchanges that pepper many newscasts. I mean I-really-need-to-know-and-I-won’t-stop-until-I-get-an-answer curious. I mean getting-to-the-truth-of-this-is-more-important-than-making-sure-everyone-looks-good curious. I mean a need -to-know that’s forceful enough to trump almost every other imperative we assign to the production of newscasts.
So how does this happen? Why have so many of our anchors -- and the newscasts they serve -- lost their get-to-the-bottom-of-things mojo? Systemically, it is an unintended consequence of a marriage between our mastery of technology and our fear of failure. Driven to manage unpredictability and minimize mistakes, we have mastered the art of preproducing and premeditating almost everything, including the questions we ask.
DON’T THINK, DON’T ASK
Whatever the reason, when a newscast is not driven by curiosity and the real questions it inspires -- by the need to know more and to understand better -- it becomes an exercise in style instead of substance. It has no soul. And a newscast without soul is easy to ignore, no matter how good the anchors might look might look and how perfect they might sound. They begin to look and sound just like all the other beautiful people with the soothing voices -- the ones doing all those other newscasts that look and sound like yours. It’s all pleasant enough to watch when I have the time. but it’s seldom truly compelling. It simply lacks the force and the life that animates people when they are driven to know and understand -- and will not be denied until they do.
Just like that baby.
214-520-2000. We’re always happy to do anything we can to help you help your team do extraordinary work.
Barry Nash, Head Coach
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