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<title>TCC RSS Feed</title><link>http://www.coachingcompany.com/index.html</link><description>Coaching for TV News Talent</description><dc:language>en</dc:language><dc:creator>bnash@coachingcompany.com</dc:creator><dc:rights>Copyright 2010 The Coaching Company</dc:rights><dc:date>2013-04-06T18:51:34-05:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Sun, 07 Apr 2013 18:35:20 -0500</lastBuildDate><item><title>JOY TO THE NEWS</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2013-04-06T18:51:34-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/81ce103cd18f0628de0cfcd632cb75ad-12.html#unique-entry-id-12</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/81ce103cd18f0628de0cfcd632cb75ad-12.html#unique-entry-id-12</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">In case you missed it, we wanted to share </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.salon.com/2011/09/15/roger_ebert/" rel="external">this essay</a></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> from Roger Ebert's memoir, reprinted by Salon on reports of his death last week.<br /></span><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGebert2.jpg.jpg' rel='lightbox[page10_blog_entry12]' title='Ebert2'><img  alt='Ebert2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/ebert2.jpg" width="321" height="213"/></a><a href="http://www.salon.com/2011/09/15/roger_ebert/" rel="external"><br /></a><a href="http://www.salon.com/2011/09/15/roger_ebert/" rel="external">Roger Ebert</a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">We were especially moved by this statement:  <br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn&rsquo;t always know this and am happy I lived long enough to find it out.<br /><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">We talk about a great many important things when we discuss performance -- the way you use your body and voice, the way you listen and relate to others, the importance of decisiveness in storytelling -- but we do not often talk about the importance and benefit of working with joy.  And in the final analysis, it may be the single most important thing you can do on-air -- for yourself and your audience.<br /><br />On the face of it, it may sound strange to claim that newscasters and weathercasters and sportscasters should work to contribute joy to the world, but the best of them always have and always do.  This is because the qualities that matter most -- and your ability to have any kind of enduring impact on the communities you serve -- have nothing to do with whether you are sharing good news or bad.  They have everything to do with the attitude you bring to the work, whatever you are sharing. The joy Ebert took in his work, however he felt about the particular movie he was reviewing, was what made his performance so authentic and compelling.  <br /><br />Science has shown that human emotion is infectious. Whether we are watching a movie reviewer or an athlete or a news anchor, we most love watching the ones who obviously love their work because we can literally feel the difference.  Your joy -- your relish in doing the job and having the conversation, whatever the nature of the news that day -- somehow becomes our own.<br /><br />In my early days at the old AR&D, veteran researcher Dallas Cronk used to talk about a quality that she knew was a definitive advantage but could not be named.  She called it the X-Factor.  One observable indicator of it was a certain gleam in the eye, and there was a fundamental belief that it could not be coached.  You either had it or you didn't.<br /><br />Now, 30 years and thousands of coaching sessions later, I think it's more accurate to say that you either have it or you've </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>lost</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> it.  The good news: If the latter, you can find it again -- and the gleam that goes with it -- by following the example offered by Roger Ebert.  Love the work, and wear your love for the work on your sleeve and in your eye.<br /><br />Your newscasts, and the people who watch your newscasts, will all be the better for it.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry12]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach<br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span>]]></content:encoded></item><item><title>WHEN READING AIN&#x27;T LEADING</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-11-18T12:48:55-06:00</dc:date><link>http://www.coachingcompany.com/page10/files/37acae281df0a70a1949d3e820626d44-11.html#unique-entry-id-11</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/37acae281df0a70a1949d3e820626d44-11.html#unique-entry-id-11</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">The problem that's really at the heart of most mediocre and uninspiring delivery is that the anchors don't know what they're talking about.  For a thousand reasons, they haven't had time to read the story.  For another thousand reasons, they haven't been able to see the video in advance.  <br /><br />As a result, they deliver the news with a kind of generic enthusiasm.  It may look and sound polished and energetic, but it lacks power to really compel because it is not driven by any premeditated thought or conviction.  In truth, viewers are watching the anchors figure the story out as they go along.  <br /><br />This "connection deficit" can be especially glaring when we stand anchors in front of a monitor with video running behind them -- and the material on the screen functions mainly as backdrop and not as the storytelling tool it should be.  Instead of leading us into a shared experience, the anchors simply stand and read and function as little more than props themselves.<br /><br />On the other hand, when anchors </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>do </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">know what they are talking about and </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>have </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">thought ahead of time about what they are about to show us -- and why they are showing it -- both story and presenters can become especially compelling.  The value of the pictures and sound is actually heightened, because these elements are so clearly in service of a story the anchors know and believe it is important to tell.<br /><br /></span><div class="image-left"><a href="https://vimeo.com/thecoachingcompany/review/53758814/d945954b12" rel="external"><img class="imageStyle" alt="ElgasStill" src="http://www.coachingcompany.com/page10/files/elgasstill.jpg" width="475" height="312"/></a><a href="https://vimeo.com/thecoachingcompany/review/53758814/d945954b12" rel="external"><br />Brooks and Elgas:  Seeing and Hearing</a> </div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">In the wake of Hurricane Sandy, NBC Chicago's Rob Elgas and Marion Brooks did an especially good job of this.  As you watch this clip from one of their newscasts, take note of these things:<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Elgas is using the pictures, not just narrating over them.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  He has clearly already seen and heard everything, and the point of the segment is to share what he already knows with us.  His credibility as leader here is enhanced because his familiarity enables him to be very specific about directing our attention.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">He uses the sound as well as he uses the pictures.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">He knows that what we can hear in this case will be every bit as compelling as what we see.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "> </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">He moves aggressively and unselfconsciously between the monitor and the camera.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  He is all about sharing the material and telling the story, as opposed to worrying about whether he is turning his back on the camera or standing at the perfect angle.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Brooks continues to be a storytelling partner, even though she remains off-screen.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  In the process, she 1) reinforces the chemistry and ease of the team and 2) models the attention she expects from viewers by reacting to the material herself. Research suggests that modeling attention is important.  You should never assume that people watching are any more interested than you appear to be.<br /><br />Reading ain't leading, especially when viewers are watching anchors present material that they have not studied ahead of time.  There is just no substitute for preparation.  And there is no shortcut to the quality and authenticity in presentation that preparation makes possible.   <br /><br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry11]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach<br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br /><br /><br /><br /></span>]]></content:encoded></item><item><title>THE POWER IN YOUR POSTURE</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-10-30T17:17:29-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/6e5a293a4b9ba9fbcdbaf5fc3325d12e-10.html#unique-entry-id-10</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/6e5a293a4b9ba9fbcdbaf5fc3325d12e-10.html#unique-entry-id-10</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">We've known for a long time that how you sit and stand on air is a big deal, because it can make a big difference in the impression you make on viewers.  Researchers call this display behavior, and we instinctively rely on it to identify who has the power and authority in the room and who doesn't.  Now research is suggesting that it may be an even bigger deal than we thought because of the profound effect it has on the way you feel about yourself -- and on how you perform as a result of that.</span><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGpowerpose.jpg.jpg' rel='lightbox[page10_blog_entry10]' title='PowerPose'><img  alt='PowerPose' class='imageStyle' src="http://www.coachingcompany.com/page10/files/powerpose.jpg" width="226" height="206"/></a><br />Power Pose</div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br />In a recent interview with CNN, Harvard researcher Ann Cuddy put it this way:<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>	"When it comes to power, the mind shapes the body, a finding supported by extensive peer-reviewed science. This, to most of us, is not 	so surprising.<br /><br />	But what is surprising, when it comes to power, is that the body also shapes the mind. Dana Carney (UC-Berkeley) and I, both 			experimental social psychologists, have conducted research showing that adopting these postures -- "power posing" -- actually causes 	people to become more powerful&hellip;"</em></span><span style="font:10px Arial, Verdana, Helvetica, sans-serif; "><em><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">News Moves<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Today more than ever, most newscasts provide multiple opportunities for anchors and reporters to make the most of all this.  Movement is encouraged whenever possible in the field.  Studios are designed with multiple presentation venues, so that in the course of one newscast an anchor may be sitting and then standing in a couple of differently configured locations.<br /><br />This means, of course, that you are also </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>surrounded</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> by more movement and sound and color than ever before, too.  Unless you know how to assert yourself as a figure of power and consequence in the midst of all of that, you risk being "disappeared" by it instead.  And neither you nor the organization you represent are well-served by a presence that is weak and inconsequential.<br /><br />Here's how to put these findings to work on the air:<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Use posture and gesture to be as large as your space will allow.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  As Cuddy points out, people assert power and authority by expanding into the space around us.  We move into it aggressively, and we gesture in a way that leaves us open and accessible.  So don't be afraid to be as open and expansive as your space will allow.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Stay aware of your position in the shot, and gesture into any adjacent empty space.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">If you are standing screen right and a plasma screen behind you extends into the center and left of the screen, find an appropriate way to gesture into the space filled by the plasma.  Be especially certain that your movement cuts visually into the vertical edge of the screen behind you.  Otherwise, you risk looking shoved to one side of the screen -- and diminished.<br /><br /></span><div class="image-left"><a href="http://www.cnn.com/2012/10/28/opinion/cuddy-power-posing/index.html?iref=allsearch" rel="external"><img class="imageStyle" alt="Cuddy" src="http://www.coachingcompany.com/page10/files/cuddy-3.jpg" width="351" height="164"/></a><a href="http://www.cnn.com/2012/10/28/opinion/cuddy-power-posing/index.html?iref=allsearch" rel="external"><br />Power talk with researcher Cuddy</a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">If you are sitting with a coanchor, take opportunities to gesture into the space that is between you.  Otherwise, you risk establishing an invisible wall that may undermine the impression that you are a team and working together.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>(Related note to designers and producers:  Sitting anchors so close that the proximity is forced does not show them in the most powerful light.  Better to let them sit comfortably apart and work aggressively into the space that is left between them.  Then the proximity becomes something they choose for themselves -- and so supports the idea that they are a team by choice and not by order.)</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">If you're sitting or standing at a desk, find opportunities to spread your arms and open your posture.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">If you always simply bring your hands together in front of you, you risk confining yourself to an invisible box on the air.  You look smaller than necessary and the impression you make will be less consequential, in general.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Gesture aggressively, not tentatively.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Whether you are sitting or standing, move with confidence and conviction.<br /><br />Ultimately, the point of all of this is that the relationship between the body and the brain is a profound one.  <br /><br />When you practice demonstrating your confidence and power on the outside you nurture feeling it authentically on the inside.  And when confidence and power become your authentic inner reality, you greatly increase the chance that you'll do your job in a way that commands the respect the news deserves. <br /><br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry10]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach<br /></span>]]></content:encoded></item><item><title>WINNING WAYS:  DEBATING THE ISSUES AND TEASING TO BREAK</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-10-11T11:19:03-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/34a5957747cf140552c0d71b5f4363ce-9.html#unique-entry-id-9</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/34a5957747cf140552c0d71b5f4363ce-9.html#unique-entry-id-9</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">In the October 11 edition of the Wall Street Journal, Republican campaign guru Karl Rove writes about how and why Mitt Romney scored such an unprecedented victory in the first presidential debate and what it bodes for the rematch:<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>"&hellip;if the president is as angry and negative in the Oct. 16 debate as he has been on the campaign trail the past week, he will damage himself again.  It's hard in a town-hall format like next week's to attack, and too easy to come across as mean and nasty.  Mr. Romney came across last week as practical and thoughtful, authentic and a straight shooter&hellip;.A record 72% said he won the debate, compared with 20% who thought Mr. Obama did.  Voters would not have awarded such a lopsided victory to a liar."</em></span><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGromney003aobama-2.jpg.jpg' rel='lightbox[page10_blog_entry9]' title='Romney:Obama'><img  alt='Romney:Obama' class='imageStyle' src="http://www.coachingcompany.com/page10/files/romney003aobama-2.jpg" width="296" height="296"/></a><br />Presidential Passion and&hellip;not so much</div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br />Consistent with almost every other pundit that's written about this, Rove's assessment of voter reaction has little to do with whether or not Mr. Romney </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>was</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> telling the truth, or even with what he said.  The key to his victory was </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>how</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> he said it. <br /><br />Likewise, reviews of the debate between the vice-presidential candidates focused far more on style and demeanor than on content.  CNN's David Gergen, for example, declared the event a tossup as far as substance was concerned and then devoted his column to explaining how and why he was declaring a narrow victory for Ryan based on style and demeanor.<br /><br /></span><span style="font:15px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em>It's not what you say.  It's whether I trust what you say.</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em><br /><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">As we've noted here before, research is showing that we don't rely on language nearly so much as we rely on combinations of non-verbal signals -- body language, rate of speech, the degree to which we move and talk like those around us -- to decide who we believe and trust in certain roles and who we don't.  The head of MIT's human dynamics lab, Dr. Alex Pentland, says there are very specific signals we associate with leaders and experts -- high "activity" in the voice and body, consistent rhythm and emphasis in the speech, and an ability to influence the speech and gesture patterns of others rather than to mimic them.  Romney dominated Obama (and Lehrer, for that matter) in every category from the first moments of the debate, and that is the reason he won so convincingly.<br /><br />Winning the trust of viewers, of course, is no different.  </span><div class="image-left"><a href="https://vimeo.com/thecoachingcompany/review/51388905/749fe997a5" rel="external"><img class="imageStyle" alt="PentlandPic" src="http://www.coachingcompany.com/page10/files/pentlandpic-3.jpg" width="329" height="227"/></a><br  /><a href="https://vimeo.com/thecoachingcompany/review/51388905/749fe997a5" rel="external">Alex Pentland talks about MIT's research</a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">When they observe that you are 1) moving and gesturing (which increases facial expression), 2) speaking with a broad range of pitch and inflection, 3) speaking in a strong and consistent rhythm, and 4) influencing the way that others move and speak, they are likely to believe they are watching a leader that knows what he/she is talking about.  Fail to deliver in one or more of these areas and the sense that you know what you are about begins to break down.<br /><br />In other words, your success is not so much a matter of how things are written as it as a matter of the way you </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>embody</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> what's been written.  For example, we have all sorts of ideas about how to write an effective tease.  However, the research suggests that the real "sell" may not be in the language much at all, but in whether you deliver it in a way that says, "I </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>know</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> what's coming and I'm </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>really</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> interested to come back after the break and show it to you."<br /><br />The point is not that language doesn't matter or that you can effectively read the news without being vested in what you're saying.  You may get away with it temporarily, but Pentland says the research suggests that these qualities are extremely difficult, if not impossible, to fake over the long term. If you anchor a newscast, viewers are experiencing you over a very long term.<br /><br />The point is that the decision about whether we can </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>trust</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> the language -- and the person speaking it -- is based primarily on something else altogether.  And that's true whether you are asking voters to trust you to lead the country or asking viewers to trust you when you tell them it's worth their valuable time to listen to the things you have to say and to rejoin you after the break. <br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry9]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach</span>]]></content:encoded></item><item><title>WINNING LOOKS:  FASHION-FORWARD CREDIBILITY</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-10-04T17:13:56-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/23929a16ffed00e9fb9583207fa668da-8.html#unique-entry-id-8</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/23929a16ffed00e9fb9583207fa668da-8.html#unique-entry-id-8</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Whether you're on the desk or in the field, the key to dressing for a newscast is knowing how to put things together so that the viewer is drawn to the eyes and face first and and your fabulous outfit second.  Sometimes the hottest trends make that especially difficult &ndash; and this looks to be one of those years.<br /><br />So, just in case you&rsquo;re in the mood to shop or feel the need to revamp your wardrobe, over the next few weeks we&rsquo;ll look at 5 of the &ldquo;must-have&rdquo; trends this fall and winter&hellip;and share some tips on how to make them work for you on the air.<br /><br /></span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">NEWS AND LEATHER</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br />Leather is everywhere this year, and that's good news for almost everyone.  The variety of colors and styles available mean it can work for most body shapes and skin tones.  It&rsquo;s also easy to find good quality faux items that won&rsquo;t break the bank.  <br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGleathertrimacc-3.jpg.jpg' rel='lightbox[page10_blog_entry8]' title='LeatherTrimAcc'><img  alt='LeatherTrimAcc' class='imageStyle' src="http://www.coachingcompany.com/page10/files/leathertrimacc-3.jpg" width="474" height="313"/></a><br /2>TRIM AND ACCESSORIZE</div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">On top:  Think trim and accessories.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">On air, too much of a good thing can be a bad thing, and that&rsquo;s certainly true where leather is concerned.  Wear a dress with leather trim, but not a leather dress.  Add a wide belt to an outfit or wear it with tall boots, but not both at the same time.  It should be a highlight or accent, but never the whole show.  And any piece that brings the focus up to the face is an added bonus!!!<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">On bottom:  If the skirt fits, buy it.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  A leather skirt can be an unexpected way to add power to your look.  Go only for classic shapes - the pencil or a-line skirt are great choices - and soft finishes.  Make sure the length is at least to the top of the knee and</span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; "> </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">it fits around the bum properly.  Any fitted skirt should lie across the rear without pulling or stretching and be easy to sit and stand in.</span><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGleatherskirts-3-3.jpg.jpg' rel='lightbox[page10_blog_entry8]' title='LeatherSkirts'><img  alt='LeatherSkirts' class='imageStyle' src="http://www.coachingcompany.com/page10/files/leatherskirts-3-3.jpg" width="241" height="324"/></a><br /2>SKIRT POWER</div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span><div class="image-left"></div><span style="font:12px Times, Georgia, Courier, serif; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Choose your finishes carefully. </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "> Avoid shiny finishes &ndash; patent leather, in particular.  Look for pieces that are subtle or have a more weathered, softer finish to them.  If there is something you love but worry it&rsquo;s too shiny, you can dull the leather.  Just be sure to research how to use this technique before you give it a try. </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#0000FF;"><u><a href="http://www.ehow.com/video_7908264_shine-off-shoes.html" rel="external">Click here to see a short demonstration</a></u></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">.  This video deals specifically with shoes, but this technique can be applied to any leather piece.  Make sure you test a small area before going at your whole garment!!!</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#3366FF;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  <br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Take proper care.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">Leather items can need regular polishing or to be treated for water resistance.  Dresses, pants, and jackets are often dry clean or hand wash only.  Be sure to check the care tags before you purchase something, just so you know what you are committing to.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">The fit is the thing.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; ">  This is especially important on television, because we know from research that you have to be able to move comfortably and expressively to be perceived as a leader or expert.<br /><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em>Next time: Credible Cashmere<br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em><br /><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbarrett3-2.jpg.jpg' rel='lightbox[page10_blog_entry8]' title='Barrett3'><img  alt='Barrett3' class='imageStyle' src="http://www.coachingcompany.com/page10/files/barrett3-2.jpg" width="71" height="91"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>All pieces seen above can be located on the web at the following locations: Nordstrom, Banana Republic, Express, Zara, Ann Taylor and Talbots. If you aren&rsquo;t sure what styles and colors will look best on you, email a link or high quality photo to me at </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#0000FF;"><em><u><a href="mailto:barrett@coachingcompany.com">barrett@coachingcompany.com</a></u></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><em>.  I&rsquo;ll get back to you with some guidelines based on your skin and body type.<br /><br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /><br />Barrett Nash<br />Visual Image Specialist</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><em> <br /></em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; "><br /></span>]]></content:encoded></item><item><title>STAND AND DELIVER TWO</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-08-13T20:20:22-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/076be869e278b859dd39da7d2502d640-6.html#unique-entry-id-6</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/076be869e278b859dd39da7d2502d640-6.html#unique-entry-id-6</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Standing to deliver as a solo anchor is one thing.  Working on your feet with a coanchor is its own special challenge.  While it's not the easiest thing to look comfortable on your own, the challenge is somehow compounded when you have to look comfortable with someone else.  Few pull it off as consistently or effectively as ESPN's Hannah Storm, seen in the clip below working with another tremendously talented communicator, Sage Steele.<br /><br /></span><p style="text-align:center;"><a href="https://vimeo.com/thecoachingcompany/review/47493706/06dd42746e" rel="external"><img class="imageStyle" alt="StormandSteele" src="http://www.coachingcompany.com/page10/files/stormandsteele.jpg" width="645" height="342"/></a><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:18px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "><a href="https://vimeo.com/thecoachingcompany/review/47493706/06dd42746e" rel="external">STANDING UP AND TEAMING UP</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span></p><p style="text-align:left;"><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000101;">Great tandem performance really is a kind of vocal and physical dance.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Click on the image above for a Master Class on putting it together featuring ESPN anchors, Hannah Storm and Sage Steele.  <br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br />Here are some thoughts on the things that make this team so effective on their feet::<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They are relaxed and moving throughout the segment.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  Neither of these women ever gets locked into one position.  They shift their feet.  They change positions.  It's one of the main reasons they look so very much at home.  <br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They authentically split their attention between the camera and each other.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Anchor teams often look stiff and unnatural when standing because they are unsure about where they should look  and how often they should shift their attention from camera to coanchor.  The answer (demonstrated beautifully here):  You should manage eye contact the way you would in animated conversation with a couple of people.  You are constantly making good eye contact with both -- and watching both for reaction to what is being said.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They are comfortable in close proximity to each other.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">The fact that they are constantly moving helps with this.  Also, they never let the space between them become a barrier.  Even if you are standing further apart from your coanchor, you should usually work aggressively into the space between you.  Otherwise, it becomes a sort of invisible barrier that can make the shot look formal and uncomfortable.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They pick up their cues without talking over each other.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">The key to pacing a tandem sequence effectively is not always so much talking fast as it is picking up the cues as the conversation flows from one person to another.  Instead of just taking turns speaking, you get the feeling that Storm and Steele are really listening to each other and enthusiastically building the conversation as they process what they are hearing and respond to it.  When you are working with another anchor it should never feel like you are just taking your turn.  It should feel like you are listening and responding and building on what you hear.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They ad-lib effectively because they are listening as aggressively as they are talking.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  They don't miss anything, and they let the things that happen spontaneously -- like Steele's juggling act with the script -- change what they say and do.  Anchors that are glued to the prompter -- and so not really listening -- are prone to miss these opportunities.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">Their volume and activity levels are compatible.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Researchers call this "interactional synchrony."  It's the way that physical and vocal levels flow from one person to the other. <br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They are on the same emotional page.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  Emotion flows back and forth between them as effectively as gesture and speech.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">They can laugh at themselves and each other.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Few things are as boring as a couple of anchors so preoccupied with achieving some kind of perfection that they take themselves too seriously.  Storm and Steele would rather have fun together than be perfect, and it makes all the difference.<br /><br />These anchors are having fun in these examples because they are doing sports, but the dynamics of great tandem performance would be exactly the same in the most serious of circumstances.  As long as they continue to listen and respond so authentically to each other, this team will be great  together whatever they are reporting.  <br /><br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry6]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach<br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span></p>]]></content:encoded></item><item><title>STAND AND DELIVER</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2012-07-19T09:54:36-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/1623083c576de9c64a2e87aa20d664df-5.html#unique-entry-id-5</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/1623083c576de9c64a2e87aa20d664df-5.html#unique-entry-id-5</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Standing to deliver a story should increase your power as a communicator and as an anchor.  In &ldquo;real life,&rdquo; we stand to demand attention when we have something of added importance to say, when we are in an elevated role (like the featured speaker at an important event), or when something deserves special acknowledgement (a standing ovation).  <br /><br />So why does standing to deliver the news so often have the opposite effect? Too often, when anchors come out from behind the desk they  look like they&rsquo;re doing it simply because someone has told them to.  There&rsquo;s no feeling of purpose or motivation.  They look stiff and uncomfortable, often to the point that it diminishes their authority and distracts from the story they&rsquo;re telling.  &ldquo;When he stands I can see all of him, but he&rsquo;s half the man he is when he is sitting,&rdquo; is a quote that would apply.<br /><br /></span><p style="text-align:center;"><a href="https://vimeo.com/thecoachingcompany/review/44277879/ca38763045" rel="external"><img class="imageStyle" alt="Coy stands" src="http://www.coachingcompany.com/page10/files/coy-stands.jpg" width="660" height="356"/></a><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:18px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">A STAND UP ANCHOR</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span></p><p style="text-align:left;"><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000101;">From a performance standpoint, the antidote to this is both mental and physical.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Click on the image above to view a series of  newscast clips featuring Memphis anchor, Greg Coy.  They are a great study if you&rsquo;re looking to make the most of your time on your feet.  <br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">THE PHYSICAL WORK</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">He is relaxed below the waist.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  The single most important thing most anchors can do to be more effective when standing is simply to relax enough to shift their weight and move their feet while they talk.  When the knees are locked and the feet frozen in one spot, that stiffness usually finds its way into the rest of the body, and into the voice as well.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">He keeps moving and gesturing.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Research has shown that almost everything works better when you gesture.  Your face is more expressive.  Your speech is more conversational,   And even your brain works better (Your memory is better and you use language more creatively.)  In other words, you look and sound and even think better when you are moving, and this seems especially important when you are standing and out from behind the anchor desk.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">The script in his hand does not impede his movement.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">He refers to it naturally when he needs to, and he does not grip and park it in front of him like a shield.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">He keeps his body working toward his point of focus.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">When he addresses the camera, for instance, he leans slightly toward it.  The effect is that he seems genuinely interested in gaining the viewer&rsquo;s attention. <br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">He moves his attention easily and aggressively from the camera to the monitor on the set.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  When he turns to address the monitor, he does it without hesitation or compromise.  We often see anchors turn tentatively and incompletely when they have to direct their attention to something on set other than the camera.  Instead of &ldquo;owning&rdquo; the space, they are owned by it.  Instead of working with more authority, they have less.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">He manages his volume well.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">It is higher at the top of the show, when he needs to meet the energy of the open and related production.  Then, as he works into the show he shifts to a level that is more conversational and accessible.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">THE MENTAL WORK<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">What you can&rsquo;t see, of course, is how the anchor is </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>thinking</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> about what he is doing, and when you stand the mental work you do is just as important as the physical work.  In our experience, these mental adjustments can be especially helpful when you are on your feet:<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">Relate the business of standing to the story(ies) you&rsquo;re telling.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  In your mind, you should be on your feet because the story deserves it for some reason, not just because a producer has assigned you a different location on the set.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">Think of the space as your own.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">The more at home you are there -- the more aggressively and easily you move in the space -- the more comfortable viewers will be watching you.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">&ldquo;Wear&rdquo; your body proudly, however it&rsquo;s shaped.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  Discomfort with the way you look can make you tentative or cause you to &ldquo;pose&rdquo; in whatever position you consider most flattering.  To be your best, you need to be able to put those concerns aside, focus on the stories instead of yourself, and &ldquo;bring it&rdquo; passionately and unapologetically.<br /><br />One last, important thought:: In the clips above, Coy seems to relish his role and like what he is doing</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">There are few things as compelling as watching someone who really loves what they are doing and is not afraid to let it show, and television news is no exception to that.  He looks very much at home -- and very happy to be there.<br /><br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry5]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Barry Nash, Head Coach<br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span></p>]]></content:encoded></item><item><title>SHUT UP AND READ</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2011-10-19T11:01:00-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/d8b89decb165286d2e02a75cd87ccd37-4.html#unique-entry-id-4</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/d8b89decb165286d2e02a75cd87ccd37-4.html#unique-entry-id-4</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">In a recent New York Times column, David Brooks describes seventy-something Philip Leakey as gripped by the sort of &ldquo;compulsive curiosity&rdquo; that causes a baby to take something that doesn&rsquo;t make sense and &ldquo;become instantly absorbed; using all her abilities -- taste, smell, force -- to figure out how it fits in with the world.&rdquo;  </span><div class="image-right"><a href="http://www.nytimes.com/2011/08/19/opinion/brooks-the-question-driven-life.html?ref=opinion" rel="external" title="Brooks Opinion"><img class="imageStyle" alt="BrooksQuestion" src="http://www.coachingcompany.com/page10/files/brooksquestion.jpg" width="340" height="121"/></a><a href="http://www.nytimes.com/2011/08/19/opinion/brooks-the-question-driven-life.html?ref=opinion" rel="external" title="Brooks Opinion"><br />FOOD FOR ANCHOR THOUGHT</a></div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /><br />I wish we could describe more anchors that  way.   We know talent who are as experienced and polished as any professional on earth.  They know how to dress and they know how to move.  Their voices are perfectly modulated.  They are warm and witty in the cross-talk.  They are, in fact, everything you could possibly want on-the-air -- except curious.  And I just don&rsquo;t mean politely curious, which is the kind of curiosity showcased in the sanitized, premeditated anchor/reporter exchanges that pepper many newscasts.  I mean I-really-need-to-know-and-I-won&rsquo;t-stop-until-I-get-an-answer curious.  I mean getting-to-the-truth-of-this-is-more-important-than-making-sure-everyone-looks-good curious.  I mean a need -to-know that&rsquo;s  forceful enough to trump almost every other imperative we assign to the production of newscasts.<br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">So how does this happen?  Why have so many of our anchors -- and the newscasts they serve -- lost their get-to-the-bottom-of-things mojo?  Systemically, it is an unintended consequence of a marriage between our mastery of technology and our fear of failure.  Driven to manage unpredictability and minimize mistakes, we have mastered the art of preproducing and premeditating almost everything, including the questions we ask.   <br /><br /> </span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbruneauno-3.jpg.jpg' rel='lightbox[page10_blog_entry4]' title='BruneauNo'><img  alt='BruneauNo' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bruneauno-3.jpg" width="340" height="229"/></a><br />DON&rsquo;T THINK, DON&rsquo;T ASK  </div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Having done all of their  thinking for them before the newscast, we make it possible for talent to perform without doing much thinking during the newscast.  In fact, we discourage it, because we don&rsquo;t want their real attention -- and the spontaneity that could ensue --  to lead to something terrifying and tragic like a reduced story count.  Or we don&rsquo;t want to risk someone asking a question we can&rsquo;t guarantee the reporter already knows how to answer.  Or we simply don&rsquo;t trust the anchor&rsquo;s ability </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>to</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> think and respond appropriately.  Or the robotics -- and the people that run them --  just can&rsquo;t handle anything that&rsquo;s not already programmed into the system.  And so on.  <br /><br />Whatever the reason, when a newscast is not driven by curiosity and the real questions it inspires -- by the </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>need</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> to know more and to understand better -- it becomes an exercise in style instead of substance.   It has no soul.  And  a newscast without soul is easy to ignore, no matter how good the anchors might look might look and how perfect they might sound.  They begin to look and sound just like all the other  beautiful  people with the soothing voices -- the ones doing all those other newscasts that look and sound like yours.  It&rsquo;s all pleasant enough to watch when I have the time. but it&rsquo;s seldom truly compelling.  It simply lacks the force and the life that  animates people when they are driven to know and understand -- and will not be denied until they do. <br /><br />Just like that baby.<br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry4]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Please leave a comment below, email me at bnash@coachingcompany.com, or give us a call at 214-520-2000.  Our world needs great journalists and great communicators now more than ever.  We&rsquo;d love to help you reach your full potential as both!</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span>Barry Nash, Head Coach<br /><br /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /><br /></span>]]></content:encoded></item><item><title>VOICE MATTERS</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2011-08-11T11:12:41-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/ca8277bb7d0d9ff2ab223190f2237492-3.html#unique-entry-id-3</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/ca8277bb7d0d9ff2ab223190f2237492-3.html#unique-entry-id-3</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; ">We've known for decades that the </span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; "><em>sound</em></span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; "> of the voice </span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; ">actually influences an audience at least as much as the words themselves, if not more. Now research is </span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; ">showing exactly how emotions change the voice, and how the management of pitch, </span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; ">tempo and emphasis is likely to impact the way that viewers feel about your anchors and reporters.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#5A1269;font-weight:bold; "><br /></span><div class="image-right"><a href="http://vimeo.com/thecoachingcompany/review/27628057/6f877d1138" rel="external" title="KMGH Landess and Trujillo"><img class="imageStyle" alt="LandessTrujillo" src="http://www.coachingcompany.com/page10/files/landesstrujillo-2.jpg" width="419" height="284"/></a><br />Sounding Good:  KMGH&rsquo;s Landess and Trujillo </div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#5A1269;"><br /></span><span style="font:16px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; ">How you feel changes how you sound.</span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#D0130D;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">RESEARCH: </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Emotion changes the voice and, more importantly, listeners intuitively recognize the change.  Viewers can tell when </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">your team is emotionally flat or, worse, reading with emotion that is inconsistent with the story.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;">  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">COACHING YOUR TEAM:  Ban distractions and set time for the team to focus immediately before the newscast. </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> Their voices communicate their </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">emotional state, and their emotional state is critical to newscast success on several levels.  Based on how they </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>seem </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">to feel, viewers will make judgments about the importance and quality of the information, about the kind of people they are, and about their relationships with their colleagues.  When talent are not relaxed and breathing easily, the tension in the body (especially the jaw, throat and chest) becomes tension in the voice and can compromise effectiveness across the board.  Put simply, the right frame of mind supports the right sound.  Your team will sound best when they take time to get in the right frame of mind before going on the air.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:15px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; "><br /></span><span style="font:16px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; ">Pitch levels reveal attitudes toward stories and colleagues. </span><span style="font:15px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#D0130D;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">RESEARCH:  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Moderate or no pitch variation is associated with sadness, fear, disgust, and boredom.  Extreme variation </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">suggests happiness, interest, excitement and, in some cases, fear.  This finding is correlative with a key research finding related to body language:  Animated persons are generally considering more interesting, and are liked and trusted more.  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">COACHING YOUR TEAM:  Challenge them to aggressively vary tempo and pitch. </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> The variety of sound and rhythm communicates interest to the </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">viewer.  Anything less is likely to read as boredom or apathy.  Research also indicates that more expressive people are generally considered more trustworthy -- obviously an important quality for your team and your newscasts.  The challenge, of course, is for your talent to marry vocal variety meaningfully to content.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; "><br /></span><span style="font:16px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#D0130D;font-weight:bold; ">You can't say what you mean until you know what to emphasize. <br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#D0130D;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; ">RESEARCH:  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">Emphasis modifies meaning.  Try repeating this sentence -- </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>He's giving his money to Herbie</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> -- six times, </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">emphasizing a different word each time.  Note how dramatically a change in emphasis changes the meaning.  Talent are not truly in </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">control of the message until they know where the emphases belong.<br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><br />COACHING YOUR TALENT:  Insist that talent identify the words and phrases that demand emphasis.  </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">No one, repeat, no one communicates as </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;">powerfully when they're reading cold as they do when they know what they're talking about -- and why it matters.  Taking time to consider what&rsquo;s most important is </span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>always</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"> valuable.  We recommend it to talent at every level of ability and experience.<br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGbn-bushead-color2-2.jpg.jpg' rel='lightbox[page10_blog_entry3]' title='BN BusHead Color2'><img  alt='BN BusHead Color2' class='imageStyle' src="http://www.coachingcompany.com/page10/files/bn-bushead-color2-2.jpg" width="72" height="90"/></a></div><span style="font:13px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000001;font-weight:bold; "><em>Additional thoughts?  Questions?  </em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em>Email me at bnash@coachingcompany.com or give us a call at <br />214-520-2000.  We&rsquo;re always happy to do anything we can to help you help your team do extraordinary work.</em></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span>Barry Nash, Head Coach<br /><span style="font:13px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><em><br /></em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000001;"><br /></span>]]></content:encoded></item><item><title>WHAT&#x27;S IN A SMILE?</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2011-02-02T14:44:02-06:00</dc:date><link>http://www.coachingcompany.com/page10/files/a64b80850ea72988c19e95a34852eaa1-2.html#unique-entry-id-2</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/a64b80850ea72988c19e95a34852eaa1-2.html#unique-entry-id-2</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGkatie_couric-737405.jpg.jpg' rel='lightbox[page10_blog_entry2]' title='Katie_Couric-737405'><img  alt='Katie_Couric-737405' class='imageStyle' src="http://www.coachingcompany.com/page10/files/katie_couric-737405.jpg" width="228" height="301"/></a></div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;">A lot more, it turns out, than you might think.  In fact, the scientists that study these things have identified over 100 distinctly different human smiles.   As a professional communicator, smiling authentically may be one of the most powerful things you can do on the air.  In addition to showing how you feel, there are smiles that suggest how attentive you are and smiles that encourage others to open up and talk to you.  There are smiles that show understanding and smiles that show approval.  There are broad, obvious smiles and much subtler and complex ones.  <br /><br />Perhaps most important:  When you smile, people can tell when you mean it (an authentic, &ldquo;felt&rdquo; smile ) and when you don&rsquo;t (an &ldquo;unfelt&rdquo; and &ldquo;inauthentic&rdquo; smile).  Here&rsquo;s how:  Both felt and unfelt smiles engage the muscles around the mouth, but felt smiles also involve the muscles around the eyes.  When we say that someone has a gleam in their eye, we&rsquo;re not really describing a quality of the eye itself.  We&rsquo;re describing the impact of using the muscles that surround the eye.  The difference can be accurately identified by children as young as 9 years old.<br /><br /></span><div class="image-left"><a href='http:/www.coachingcompany.com/page10/files/BIGmatt_lauer_ap-3-3.jpg.jpg' rel='lightbox[page10_blog_entry2]' title='Matt_Lauer_AP'><img  alt='Matt_Lauer_AP' class='imageStyle' src="http://www.coachingcompany.com/page10/files/matt_lauer_ap-3-3.jpg" width="231" height="326"/></a></div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;">This matters because research has shown that we subconsciously mimic the movements we see on other&rsquo;s faces -- and that those movements in turn trigger the related emotions.  In other words, when you see an authentic smile on someone else&rsquo;s face, the muscles in your face reflexively mimic those movements and release the associated chemicals into your system.  When you see a false smile -- someone trying to look happy or appreciative but actually feeling something else -- you reflexively mimic </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"><em>those</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"> movements and feel </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"><em>those</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"> emotions. <br /><br /></span><div class="image-right"><a href='http:/www.coachingcompany.com/page10/files/BIGdiane_sawyer_ap-3-2.jpg.jpg' rel='lightbox[page10_blog_entry2]' title='Diane_Sawyer_AP'><img  alt='Diane_Sawyer_AP' class='imageStyle' src="http://www.coachingcompany.com/page10/files/diane_sawyer_ap-3-2.jpg" width="198" height="334"/></a></div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;">Uh oh.  <br /><br />Among other things, it kind of makes you wonder whether news stories and teases fail more because of the way they&rsquo;re written or because of the way the anchors look when they&rsquo;re reading them.  Is that the look of  someone that really wants to come back after the break or the look of someone faking the look of someone who wants to come back after the break?  Can it be when we think we&rsquo;re showing interest we&rsquo;re really just showing people what it looks like to </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"><em>feign</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"> interest?<br /><br />Whatever you&rsquo;re </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"><em>really</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"> feeling, chances are viewers are feeling it along with you.<br /><br />Apparently, it&rsquo;s not enough to look like you mean it -- unless you really do mean it.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#666666;font-weight:bold; ">NEXT TIME:</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;">  What research says about </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"><em>sounding</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#666666;"> like you mean it, too.</span>]]></content:encoded></item><item><title>THE X FACTOR:  SOME TALENT HAVE IT AND SOME TALENT...</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>None</category><dc:date>2010-10-18T11:34:53-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/53ffe6a2130ffebfc1741c8fba9f41a4-1.html#unique-entry-id-1</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/53ffe6a2130ffebfc1741c8fba9f41a4-1.html#unique-entry-id-1</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">I&rsquo;ll never forget one of the first times I heard a researcher talk about that thing that separates great talent from good ones.  Dallas Cronk, a visionary researcher for the old Audience Research & Development, was ticking through the list of things that she knew influenced viewer approval:  visual image, body language, sound of the voice, teamwork, and community involvement.  Then she pointed out that there was this one thing with the power to trump them all but she couldn&rsquo;t even name it, much less measure it.  She called it &ldquo;the X factor.&rdquo;  &ldquo;All I can really tell you,&rsquo; she said, &ldquo;is that some people have it and some people don&rsquo;t.&rdquo;  If we could figure out how to coach </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>that</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">, someone remarked, the world would beat a path to our door.<br /></span><div class="image-left"><a href="http://www.oprah.com/spirit/The-Science-Behind-Charisma-and-Confidence/" rel="external"><img class="imageStyle" alt="o cover" src="http://www.coachingcompany.com/page10/files/o-cover.jpg" width="197" height="239"/></a><br /2>September 2010</div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Well, times are changing.  In a previous </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.coachingcompany.com/content08/master_class/021.html" rel="external">Master Class tip</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">, we wrote about &ldquo;honest signals,&rdquo; the newly measurable qualities that scientists are finding have particular power to capture and hold others&rsquo; attention.  The research was summarized in </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em><a href="http://www.oprah.com/spirit/The-Science-Behind-Charisma-and-Confidence/" rel="external">How To Light Up A Room:  Measuring Charisma and Confidence</a></em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">, an article in the September 2010 issue of Oprah Magazine.  If you&rsquo;re concerned about lighting up the television screen, it&rsquo;s a must-read.<br /><br />Basically, whether you have &ldquo;it&rdquo; or whether you don&rsquo;t boils down to how effectively you perform in three critical areas:<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Expressiveness.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">  Whether you move or not -- and how you move when you do -- announces your level of interest in the conversation and in the people who are sharing it with you.  This is harder on television than it is in person, because the other person &ldquo;in&rdquo; the conversation with you is unseen.  And when you can&rsquo;t see who you are talking to, expressiveness reflexively diminishes.  Not good.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Control.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">  This is your ability to control -- and thus adapt -- your performance to the people and to the things that are happening around you.  It&rsquo;s why it&rsquo;s critical to be present to the experience your viewers are having on a moment-to-moment basis.  If something begs for a reaction or an adjustment and you don&rsquo;t make it, viewers notice.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Sensitivity.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">  This is huge, because it&rsquo;s the measure of your ability to show how well you understand others.  On a newscast, the &ldquo;others&rdquo; are your colleagues, your guests, and, most important of all, the viewers themselves.  Dallas Cronk knew the X factor was high when viewers would say something like, &ldquo;All I can tell you is that she seems to be talking directly to </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>me.&rdquo;  </em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Again, because a news audience is invisible and you can&rsquo;t see how they are reacting, this is a function of your ability to imagine yourself into the conversation with them.  It is, of course, much harder than it sounds and may be the critical key to great newscast performance.<br /></span><div class="image-right"><a href="http://www.youtube.com/watch?v=_YYfYboexcc" rel="external"><img class="imageStyle" alt="Pruitt" src="http://www.coachingcompany.com/page10/files/pruitt-3-3.jpg" width="362" height="266"/></a><br /2><p>Pearson and Pruitt:  X Factor<sup>2</sup></p></div><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br />Two of local television&rsquo;s master communicators in all of these areas are </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.wsbtv.com/station/1844691/detail.html" rel="external">Monica Kaufman-Pearson</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> and recently retired </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.wsbtv.com/station/1855859/detail.html" rel="external">John Pruitt</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> of </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.wsbtv.com/index.html" rel="external">WSB-TV</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> in Atlanta.  Here is Pruitt narrating a </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.youtube.com/watch?v=_YYfYboexcc" rel="external">tribute</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> congratulating his co-anchor on 35 years on-the-air.  Notice the look on his face and in his eyes (Expressiveness and Sensitivity) as he reads the lead, and notice the ease and graciousness in her response at the end (Expressiveness and Control).<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#000000;">Here&rsquo;s the really good news:  It&rsquo;s not so much that some have &ldquo;it&rdquo; and others don&rsquo;t.  Some just naturally seem to know a lot more than others about how to make the most of it.  And now there is good research to clue the rest of us in!<br /><br />Barry</span>]]></content:encoded></item><item><title>COACHING CHEMISTRY</title><dc:creator>bnash@coachingcompany.com</dc:creator><category>news anchor</category><category>anchor team</category><category>talent coaching</category><category>tv news</category><dc:date>2010-08-16T13:44:44-05:00</dc:date><link>http://www.coachingcompany.com/page10/files/dd907e83d8ce717cebe3bdc67036ded1-0.html#unique-entry-id-0</link><guid isPermaLink="true">http://www.coachingcompany.com/page10/files/dd907e83d8ce717cebe3bdc67036ded1-0.html#unique-entry-id-0</guid><content:encoded><![CDATA[<script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/mootools.pluskit.js'></script><script type='text/javascript' src='http:/www.coachingcompany.com/page10/files/slimbox.js'></script><link rel='stylesheet' href='http:/www.coachingcompany.com/page10/files/slimbox.css' type='text/css' media='screen' /><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Does your team have the kind of chemistry that&rsquo;s good for the numbers? &nbsp;If not, can it be coached and developed? &nbsp;There is research that strongly suggests that the answer is  &ldquo;Yes.&rdquo; &nbsp;We&rsquo;ve seen it first-hand, especially in metered markets where it&rsquo;s possible to track shifts in viewing on a day-in, day-out basis. People who like and respect each other coordinate their behavior &mdash; their movement, in particular &mdash; in specific and observable ways. &nbsp;And what you observe on the outside generally reflects what is going on inside. &nbsp;A team that is mentally on the same page will work together differently than a team that is at odds in one way or another.</span><span style="font:12px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; ">&nbsp;  And viewers can see it, hear it, and sense it.<br /><br /></span><div class="image-right"><a href="http://cbs2chicago.com/video/?id=64673@wbbm.dayport.com" rel="self"><img class="imageStyle" alt="Dynamic Duo?" src="http://www.coachingcompany.com/page10/files/wbbmnews-2.jpg" width="276" height="205"/></a><br />Dynamic Duo?</div><span style="font:12px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; "> </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Researchers have observed that rapport -- getting &ldquo;in sync&rdquo; -- has three components:<br /></span><span style="font:12px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; "> </span><span style="font:14px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; "><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; color:#000000;font-weight:bold; ">Delivery.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; "> &nbsp;</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">At least as far as rapport is concerned, the critical elements of delivery are 1) </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.coachingcompany.com/content08/master_class/015.htm" rel="self">rhythm</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> (in particular, the way that your team&rsquo;s delivery syncs with the overall rhythm of your newscasts), 2) the particular ways that each anchor </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.coachingcompany.com/content08/master_class/001.htm" rel="external">coordinates gesture with voice</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">, and 3) how well one anchor&rsquo;s delivery meshes with another&rsquo;s. &nbsp;This last can be as complex as the way Anchor A&rsquo;s  gestures flow into and out of the gestures of Anchor B, and as simple as their respective posture. &nbsp;Multiple studies have shown that &ldquo;people who assume like postures are judged to have a higher rapport with each other than do those whose postures are not similar,&rdquo; writes one researcher.</span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; ">
<br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><br />Does this mean that anchors should be mirror images of each other? &nbsp;Absolutely not. But you should be aware that the research into the effects of roughly mirrored posture -- and other forms of </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.nytimes.com/2008/02/12/health/12mimic.html?pagewanted=2&_r=1&sq=you%20remind%20me%20of%20me&st=nyt&scp=4" rel="self">communicative mimicry</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> -- are thought-provoking, to say the least. &nbsp;Rapport, it seems, may depend on it.</span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:14px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; "><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Emotional positivity.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> &nbsp;if you&rsquo;ve ever attended focus groups to test anchor teams, you know that people will notice and draw conclusions about the way your anchors seem to feel about each other. &nbsp;And they can place an extraordinarily high value on teams that clearly respect each other and enjoy working together.  This can be a particular challenge for talent who genuinely do not like each other, because it is tough to get away with faking positive regard for someone &mdash; especially in high definition!</span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:14px &#39;Lucida Grande&#39;, LucidaGrande, Verdana, sans-serif; "><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; font-weight:bold; font-weight:bold; ">Attentional focus.</span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> &nbsp;The importance of this begs a couple of questions:&nbsp; Do your anchors really </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.coachingcompany.com/content08/master_class/006.htm" rel="external">pay attention </a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em><a href="http://www.coachingcompany.com/content08/master_class/006.htm" rel="external">to each other</a></em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">?&nbsp; Do they </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>really</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> pay attention to other things -- stories, reporters, the weather guy --  </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>together</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">?&nbsp; If it bugs you when an anchor starts to shuffle papers about half a sentence before a coanchor finishes her tease, it should.  The action is distracting, and it can signal that the anchor is not really dialed in.  This is also why scripted questions can be such chemistry-killers. &nbsp;They make it easy for anchors to say the words (often someone else&rsquo;s words!) without really owning them mentally or physically.<br /></span><span style="font:14px Arial, Verdana, Helvetica, sans-serif; "><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; ">Chances are, if the chemistry on your newscasts is not as good as it could be, your numbers aren&rsquo;t as good as they could be, either -- and some attention to performance in one or all of these areas is in order. &nbsp;And here&rsquo;s an important bonus thought: &nbsp;Chances are you pay the highest price with female demos, because </span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><a href="http://www.wonderbranding.com/2008/05/why-her-brain-matters/" rel="external">women&rsquo;s brains</a></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "> are hard-wired to be so much more sensitive to relational and emotional stimuli than men&rsquo;s brains are.<br /><br />More on that later.<br /><br /></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>Have a performance question about your team or newscast? &nbsp;</em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em><a href="http://www.coachingcompany.com/content08/meet_us/barry_nash.htm" rel="external">Barry Nash</a></em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em> is Head Coach at The Coaching Company, a firm dedicated to helping TV news and business professionals perform in extraordinary ways. &nbsp;Email him at </em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; color:#0000E9;"><em><u><a href="http://www.blogger.com/bnash@coachingcompany.com">bnash@coachingcompany.com</a></u></em></span><span style="font:12px Arial, Verdana, Helvetica, sans-serif; "><em>, or call him any time at 214-520-2000. &nbsp;Or just fill out the form to the right on this page. &nbsp;We&rsquo;ll get back to you in a jiffy.</em></span>]]></content:encoded></item></channel>
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