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Master Class Tip 1

Use your body as expressively as you use your voice

Move and gesture. Use your body as expressively as you use your voice.

Research has shown that gesture has a direct and important effect on speech patterns, facial expression, and even your ability to remember information and use language creatively. You will almost invariably think more clearly, look more engaged and speak more conversationally when you gesture as you read.

This does not mean that you should contrive movement. It does mean that it’s extremely important to be certain you move at least as aggressively as you normally would in a conversation you care deeply about. Human communication is, at core, the work of demanding attention. And nothing is more fundamental to your ability to demand attention than movement and gesture.

VIDEO EXAMPLE

This live shot features WSB reporter Ross Cavitt. As you watch, study especially the relationship between his movement and the way he uses his voice – in the live lead and tag, and in the standup in the middle of the piece.

Research also suggests that expressive people are liked better and trusted more than people who are less expressive. Here are some related quotes, taken directly from the literature:

The message that moves between the speaker and hearer includes not only what comes out of the mouth and goes into the ear but also what comes out of the hands and goes into the eyes -- we can’t avoid “hearing” gestures as we hear speech.

Goldin-Meadows, p. 241

Gesture reduces cognitive load, making it easier to simultaneously perform spatial and memory tasks. …It’s clear that gesture can help free up cognitive resources that can be used elsewhere. At the very least, we ought to stop telling people not to gesture.

Goldin-Meadows, p. 246

In study after study, people say they like expressive children and adults more than they like their more subdued counterparts.

Feldman, p. 375

So almost every aspect of your presentation – including the way you are trusted by viewers – is influenced by the way you move when you speak.

          

 

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