Winning the Future Workshops

Writing for Dollars
If the stories on your site are just shorter versions of the stories on your newscast, chances are good you're driving away users and driving down potential revenue. Why?

• When viewers tune into your newscast they are in passive mode.   When they come to your site for news online they are in aggressive mode.
  
  
• Watching your newscast, viewers absorb the entire story from start to finish.  On your Web site, they scan the story.
  
  
• When viewers want to watch your newscast, they know when and where to find you. People find the news on your Web site indirectly, through search engines driven by keyword searches.  If you want news seekers to access your site first and often, knowing which words to use and how to use them is everything.

One thing writing for your newscasts and writing for your Web site do have in common? In both cases, your customer is just one button click away from your competition if you do it wrong.

This Winning the Future workshop is for anyone and everyone who contributes news content to your Web site.  It is designed to ensure their writing attracts news seekers to your site and keeps them there.  Write it right, and you will train local news seekers to use your Web site as their premier source for local online news.

Specifically, your team learns to:

• write effective online sentences
• write effective online paragraphs
• determine the perfect online story length
• powerfully augment your online stories for Web readers
• make your online stories more scanable
• select and present hyperlinks correctly
• efficiently and effectively convert on-air copy to Web copy

... and much more!

This two-day workshop features a full day of training and a full day of hands-on consultation and coaching.  it is led for TCC by Web writing guru, Jeff Herrington.  Companies all over the world use Jeff to help them create copy that attracts users to their sites and keeps them coming back for more.  Like all TCC coaches, he is an inspiring and results-oriented teacher.  Jeff holds a degree in Journalism from Southern Methodist University.

Be sure to review all of our coaching services.