Weather Anchors

Weathercast ownership for anchors begins with mastery of fundamentals. Regardless of their level of experience and skill, weathercasters and their managers need to be uncompromising when it comes to these things:

• Appearance and body language.
• How the voice works and how to use it most effectively.
• Knowing the science of forecasting and how to express it in everyday language.
  
• Knowing the technology expertly.
• Knowing the market completely, both its geography and history.
  

Beyond these fundamentals, personality flows from a weathercaster’s ability to tell simple stories with pictures, and to know those stories and pictures well enough to smoothly transition between chapters.

The Coaching Company helps weather anchors tell stories powerfully and authentically in ways that define your brand and demand viewer attention.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.