Viewer Focus Groups

You know what your viewers want. But your odds of making great decisions about hiring and coaching on-air talent can be dramatically improved with insightful market research.

The Coaching Company has fielded hundreds of talent-intensive focus groups over the past 25 years. We favor groups because they allow you to test your existing talent and teams as well as potential candidates you may be thinking about hiring or pairing up down the road.

Most criticisms of focus groups are richly deserved. But they are totally avoided with The Coaching Company’s methodology. Recruiting can be greatly improved by working with the reputable firms we do, who insist on fresh call outs with strict sample requirements to recruit your respondents. And the so-called focus group dynamic can be overcome with our technique of requiring respondents to vote individually in writing before they share their opinions with the group.

Done frequently and done effectively, focus groups can help you make smarter decisions and faster progress.

Be sure to review all of our coaching services.