Viewer Focus Groups

You know what your viewers want. But your odds of making great decisions about hiring and coaching on-air talent can be dramatically improved with insightful market research.

The Coaching Company has fielded hundreds of talent-intensive focus groups over the past 25 years. We favor groups because they allow you to test your existing talent and teams as well as potential candidates you may be thinking about hiring or pairing up down the road.

Done frequently and done effectively, focus groups can help you make smarter decisions and faster progress.

Be sure to review all of our coaching services.