Total Station Rebranding

The Coaching Company offers a comprehensive service for stations who want to transform their brands or build new ones from scratch. In the same way systems integrators implement turnkey technical systems, The Coaching Company designs and implements turnkey branding systems. In a Total Station ReBrand, we:

Create the brand

• Devise a richly detailed news branding strategy
• Invigorate or create key promotable elements that support the brand

Design the brand

• Design and integrate set, graphics and music

Build the brand

• Coach news managers on daily content planning
• Coach producers, anchors and reporters on newsgathering, writing, package construction and presentation
• Coach anchors on individual and team performance, plus visual image

Launch the brand

• Train and rehearse all staffers to use the new elements effectively

Promote the brand

• Coach the promotion staff to reinforce the brand through on-air promotion

Be sure to review all of our coaching services.