Total Station Coaching

Chances are, you’ve either uttered these words or heard a colleague say: talent coaching doesn’t last. Two weeks after the coach leaves the station, my anchors and reporters are back to their old ways.

It’s easy to understand why. Take, for example, the coach who tells an anchor team to pick up the pace by “jumping the cue”, that is, coming in faster at the ends of each other’s reads.

It’s a great technique. But if that coach doesn’t also meet with producers (show timing changes), directors (punching changes) and studio crew (cueing changes) – jumping the cue will have your team jumping off a cliff before the end of the A Block.

That’s why The Coaching Company’s curriculum can be summed up in three words: Total Station Coaching. Our coaches draw on more than 100 years of collective news production experience to train not just on-air talent, but the producers, writers, directors, TDs, videographers, editors, studio camera operators, and floor directors who support them.

Total Station Coaching generates lasting improvements because we coach your total station.

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