Producers

Over the past 20 years, The Coaching Company has coached hundreds of newscast producers with all levels of skill and expertise.

Producers not only make or break your talent’s on-air performances. Most importantly, they reinforce your station’s brand daily in the way they write, edit and assemble their newscasts.

Working with other news managers, The Coaching Company coaches your entire producer staff in four principal areas:

Elemental storytelling. Powerful producers resist the temptation to categorize stories in familiar terms like VO/SOT or package, and instead break stories down into understandable elements told sequentially.

Visual bias. Television is a visual medium where video tyrannizes audio at every turn. The best producers transform even the most mundane items into compelling stories by the visual images they create.

Emotional flow. Great producers have a sense of the rhythm of their newscasts taken as a whole. They orchestrate the elements inside each newscast to support their anchors’ authentic delivery and interaction.

Customer advocacy. The most perceptive producers constantly assess how viewers will react to their stories emotionally and intellectually, and tend to produce their newscasts as a viewer service rather than a television product.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.