On-air Reporters

The Coaching Company has trained thousands of on-air reporters at every skill level, from beginner to award-winning network veteran.

All great reporters, regardless of their experience in years, appear to share a common commitment: that their stories are worth telling. You can feel it in the way they gesture and move. You can hear it in their voices and their choice of words. You can see it in the depth of their preparation and their laser sharp focus on the air.

So, beyond the basics of cosmetics, story-appropriate dress, breathing and voice, gestures and body language, movement, writing with soundbites and package construction, we challenge reporters to do one simple thing: commit fully to the things they say and do.

Commitment comes most readily from story ownership. We stress entrepreneurship as the best way to assure energized performances. For others, commitment comes naturally from their knowledge of a particular topic. So we urge reporters to develop personal areas of expertise, regardless of whether your newsroom operates on a beat system.

Finally, we urge reporters to create collaborations with their videographers, when they have them, to create standups that not only show but literally prove the point of their story.

Nothing energizes news viewers like a reporter who demonstrates what they should know and why they should care.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.