News Managers

Over the past 20 years, The Coaching Company has coached hundreds of television news managers with all levels of capability and experience.

The most pervasive trend affecting their effectiveness is unquestionably the downsizing of their management support staffs. In addition to administrative, personnel and financial duties, news directors today must balance the leadership needs in the newsroom with the content needs of the day.

Working with their general managers, The Coaching Company coaches news directors to achieve four principal goals:

Master time management. News managers are chronic victims of someone else’s priorities – more than occasionally, the general manager’s!

Manage your managers. In most newsrooms, it’s no longer possible for news directors to make every major decision. Effective news directors educate their key players, delegate authority and then hold them accountable for their actions.

Provide constant feedback. The most persistent complaint we hear from on-air and off-air staffers, regardless of their newsroom’s size, is that they receive little or no input from their managers. Successful news directors, no matter how strapped, find the time to assess the work of their teams and offer them guidance.

Build a performance-driven culture. On-air talent are the most visible bearers of a station’s brand, yet all too frequently they receive the least amount of coaching and appraisal from news directors. Engaging talent need constant engagement.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.