News
Anchors
Newscast ownership for anchors begins with mastery of fundamentals.
Regardless of their level of experience and skill, anchors and
their managers need to be uncompromising when it comes to these
things:
- Appearance
and body language.
- How
the voice works and how to use it most effectively.
- Daily
preparation that ensures they know what’s in their newscast
and what deserves emphasis or comment in the copy.
- Knowing
enough about stories to interact intelligently about them with
their colleagues.
Beyond
these fundamentals, personality is important because it is the
essential quality that moves an anchor beyond generic performance.
News directors can fill dumpsters with tapes of fundamentally
sound talent – people who look good and sound good and emphasize
all the right words.
However,
the talent who really stand out – and who get the best jobs
– are the ones who learn to perform in a way that is authentic,
and therefore unique, to them. The Coaching Company coaches anchors
to be themselves in ways that define your brand and demand viewer
attention.
Learn
more about TCC's Total Station Coaching and how we can benefit
your complete operation.
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