Directors

Over the past 20 years, The Coaching Company has coached hundreds of newscast directors with all levels of expertise and experience.

Like producers, directors not only make or break your talent’s on-air performances. Most importantly, they demonstrate daily your station’s professionalism through relentless preparation and flawless execution.

Working with other news managers, The Coaching Company coaches your entire staff of directors in two principal areas:

Teamwork. Great directors are, in large part, great producers. They actively monitor their producer’s intent throughout the day and their talent’s needs during a newscast. They coach their crews before, during and after every newscast.

Internal pacing. The most effective directors have a sense of the rhythm of their newscasts taken as a whole. They enliven their talent’s performances with crisp punching and effective communication throughout every newscast.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.