Assignment Managers

Over the past 20 years, The Coaching Company has coached hundreds of content managers with all levels of skill and experience.

Assignment managers are not only the heartbeat of your newsroom, they are the heartbeat of your entire television station. Day to day, nearly everything that is said and promoted has in some way been shaped by their stewardship.

Working with other news managers, The Coaching Company coaches your entire assignment desk staff in two principal areas:

Enterprise reporting. Original content is the key to differentiating your newscasts from each other and your station from the competition. The best assignment managers reinforce your station’s brand consistently and constantly.

Story management. It isn’t enough to simply assign great stories. The best assignment managers coach reporters and videographers while they’re in the field to ensure the right story is covered with the right focus in the right format.

Learn more about TCC's Total Station Coaching and how we can benefit your complete operation.