Assignment
Managers
Over the past 20 years, The Coaching Company has coached hundreds
of content managers with all levels of skill and experience.
Assignment
managers are not only the heartbeat of your newsroom, they are
the heartbeat of your entire television station. Day to day, nearly
everything that is said and promoted has in some way been shaped
by their stewardship.
Working
with other news managers, The Coaching Company coaches your entire
assignment desk staff in two principal areas:
Enterprise
reporting. Original content is the key to differentiating
your newscasts from each other and your station from the competition.
The best assignment managers reinforce your station’s
brand consistently and constantly.
Story
management. It isn’t enough to simply assign
great stories. The best assignment managers coach reporters
and videographers while they’re in the field to ensure
the right story is covered with the right focus in the right
format.
Learn
more about TCC's Total Station Coaching and how we can benefit
your complete operation.
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