Visual Image

Form a positive impression ... fast!

Research has shown that we form strong impressions of others within seconds of seeing them, based almost solely on the way they look and move.

And now we have control devices like remote controls and digital video recorders ... devices that allow viewers to scan channels as quickly and arbitrarily as they might scan a room of crowded strangers for someone interesting enough to engage in conversation.

The better you look, the more likely it is they will stop long enough to listen to what you have to say.

Professional and contemporary does the trick

It doesn't matter if you are female or male ... on a television newscast, a professional and contemporary look is the most effective. People are more likely to believe you are important when you look important.

There's more to it than just good style

Finding the proper style is only the beginning, however. You should also know what colors suit you best. You should invest in having your clothes fitted to look good on the air. You should know which hairstyle and color look best with the shape of your face and skin type.

And you should know how to accessorize your look, so those "extras" help shape your image as someone who is an important contributor to your program.

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