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Sportscasts
Introduction
ESPN's arrival on cable ushered in a new age in sports news coverage.
From
a content standpoint, the single most important effect of the explosion
of cable channels in most markets has been the shift to the coverage
of local sports.
In
fact, the survival of sportscasting in many news organizations depends
on the importance of local coverage and their ability to do that
well.
The
best sportscasters also make an important emotional contribution
to the programs they serve. They provide a kind of respite from
the general seriousness of the rest of the newscast ... for both
the news team and the audience.
Sportcasts:
 
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