The Coaching Company’s Total Station Coaching curriculum is based on the idea that newscasting is a team sport. That's why we coach everyone in your station who has an impact on on-air performance. From anchors and reporters, to producers and directors, to videographers and studio crew members, we specialize in creating a collaborative team of professionals.

However, off-air team aside, finding precisely the right words to coach your anchors and reporters can sometimes be tricky, both for you and for them.

For example, you may want to tell your anchors you want more energy on the set. Does energy mean you want more animated vocal delivery? Heightened facial expression? A faster word rate? Sharper emphases? More body language and gestures? Or, are you looking simply for more reaction to their stories and each other?

Even if we’re not there at your station, The Coaching Company can help you coach your on-air team by helping you focus your thoughts in a common performance language. So, how does your on-air team stack up? Assess their specific strengths and weaknesses with our Performance Evaluator. Then give us a call or check here for our latest on-line Breakthrough Performance Tip, an idea with the power to make a real difference on your newscasts tonight!