The Coaching Company exists to nurture power and authenticity in every professional we coach, whether they work in front of the camera or behind it.

In a world with so much at stake, the news we share and the way we share it have never been more important. Which means that the people who prepare and deliver the news have never been more important. When viewers tune in to understand what’s going on in the world, they deserve newscasts and newscasters capable of demanding attention and worthy of receiving it.

Our coaching is grounded in these beliefs:

  • Everyone can improve. No matter their level of experience and skill, there is a way to get better if they choose to get better.

  • The most powerful thing you can be on camera is yourself. We help talent identify what makes them uniquely effective, and how to use television to support instead of hinder their authenticity.

  • People learn and grow best in a positive environment. Learning how to improve should feel good. It should be fun. It’s the best way to ensure that people will want to continue improving.

  • Continuous coaching nurtures continuous improvement. Long-term growth is best nurtured by a long-term commitment to providing constant review and feedback.

See how we put our philosophy into practice in our services. Read client comments about its effectiveness in their stations.